SquadUp Records is an independent music-label website connecting music, roster categories, services, shop, content, and applications within one branded presentation.
A broad label ecosystem needed clear paths for music, artists, producers, groups, wellness projects, merchandise, content, and applications without losing the shared label identity.
◆Organize a broad label ecosystem
◆Make roster categories easier to understand
◆Provide clear paths to music, artists, content, shop, and applications
◆Present the label as one connected brand
◆Keep complex content navigable on mobile
What Quiet Moth Artz Created
A clear public structure
A branded homepage and label overview
Dedicated music and roster destinations
Roster filters for artists, producers, groups, and wellness categories
Shop and content sections
An application and submission area
A responsive navigation system for the broader content structure
Design & Organization
Key project decisions
One connected ecosystem
Gold, black, typography, and repeated navigation cues give varied content one recognizable label presentation.
Roster clarity
Artists, producers, groups, and wellness categories are separated to make a broad roster easier to scan.
Purposeful navigation
Music, roster, services, shop, content, and application routes stay visible as distinct visitor paths.
